Areas of Expertise | Portfolio Management
Research demonstrates that brand-centric corporations achieve margins about twice as high as their non-brand-guided peers do. While offering a number of brands helps address customers’ diverse needs, having too many brands can be costly and unwieldy.
Our brand portfolio management service offering helps clients invest in the ideal number of strong brands necessary to align that company’s portfolio with its business objectives, allocate resources to engage customers, and ultimately, drive growth profitability.
Read more on cg42’s expertise across the following functional areas:
