Areas of Expertise | Brand Strategy


Branding is no longer a matter of simply identifying a customer need and then developing products and services to fill that need. Instead, it’s become a complex exercise that combines market and competitive analysis, customer segmentation, product innovation, and brand promotion.


Our branding service offering helps clients decide how to create new brands, develop a unique and relevant market position, and determine the optimal way to create consumer connection and drive long-term value that effectively creates demand.




Read more on cg42’s expertise across the following functional areas:


  1. Consumer & Customer Insights

  2. Marketing Strategy

  3. Brand Strategy

  4. Portfolio Management

  5. Digital Strategy

  6. Marketing Effectiveness

  7. Marketing Organization

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