Areas of Expertise | Marketing Organization
Marketers must rethink how their departments are organized and staffed and reassess the capabilities needed to attain goals in the world’s fluctuating marketing ecosystem. Organizations must develop structures that will allow them to respond to new challenges by shifting the focus from products to consumers, and integrating knowledge across ever more fragmented marketing groups. They must also build new capabilities, including online expertise and performance assessment, and find and nurture the talent and skills needed to develop those capabilities.
Our marketing organization service offering assists companies in developing that diverse range of capabilities and technical skills, and in determining the proper organization model and structure for taking advantage of the many marketing opportunities available in the digital age.
Read more on cg42’s expertise across the following functional areas:
