Areas of Expertise | Marketing Effectiveness


While data and analytics are more readily available today, an accurate determination of marketing ROI continues to prove difficult.


Our marketing effectiveness service offering advises companies on how to develop the key capabilities of investment-driven marketing by determining the ROI of marketing programs and then accordingly to align the organization to allocate marketing resources across products, brands, and geographies for maximal return.



Read more on cg42’s expertise across the following functional areas:


  1. Consumer & Customer Insights

  2. Marketing Strategy

  3. Brand Strategy

  4. Portfolio Management

  5. Digital Strategy

  6. Marketing Effectiveness

  7. Marketing Organization


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