Thought Leadership from cg42

cg42 was established with a simple goal – to help businesses align the operations, finance, and marketing functions behind the core principle of creating customers. We felt that many of the traditional approaches to growth strategy had not kept pace with the changing face of today’s informed and demanding consumer, and did not provide the business leader with the insight required to make the hard strategic choices that can position their organizations for long-term success.

This section is devoted to featuring cg42’s thought leadership and the new approaches to addressing growth challenges that we have been developing. To date, we have conducted Brand Vulnerability studies in the US hospitality and retail banking industries.