Areas of Expertise | Marketing Strategy
Marketing strategy determines how a company presents itself, its products, and its customer service. But it should never exist in a vacuum; rather, superior marketing strategy should influence business strategy.
Our marketing strategy offering helps clients analyze their industry and make appropriate decisions about which customers to serve and how best to reach them. Through the lens of effective demand creation, we help our clients evaluate all aspects of their marketing strategy, including brand and portfolio management, marketing capabilities and organization, and resource allocation strategies.
Read more on cg42’s expertise across the following functional areas:
