Industry Practices | Telecommunications


The telecommunications industry is experiencing significant change with the decline of traditional businesses (i.e., fixed-line), the emergence of new technology trends — including next generation broadband networks — and the entry of new participants like media and technology companies into the industry ecosystem. This changing environment has driven price erosion and product bundling, which has caused revenues and profits to contract.


Our consultants have advised telecommunications companies on how to effectively create demand by focusing on profitable customer segments, organizing offerings around customer needs, and developing partnerships with new category entrants.


We have served various firms in the telecommunications space, including:


  1. AT&T

  2. Verizon

  3. Sprint


Read our featured case studies for more on how we help clients effectively create demand.



Read more on cg42’s expertise across the following industries:


  1. Financial Services

  2. Professional Services

  3. Technology

  4. Telecommunications

  5. Healthcare

  6. Consumer Goods & Services

  7. Hospitality


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