Industry Practices | Healthcare


The healthcare industry continues to experience transformative changes that are forcing companies to control costs, fuel innovation, and demonstrate favorable improvements to patient care.


Our team has helped healthcare companies across the entire value chain — from product manufacturers to providers and payers — to effectively create demand by focusing on profitable segments, the creation of new brands, and development of brand portfolio strategies. The result is better value for patients, consistent with shifting government policies.


We have served various firms in the healthcare industry, including:


  1. Barr Pharmaceuticals

  2. Johnson & Johnson

  3. Tenet Healthcare


Read our featured case studies for more on how we help clients effectively create demand.




Read more on cg42’s expertise across the following industries:


  1. Financial Services

  2. Professional Services

  3. Technology

  4. Telecommunications

  5. Healthcare

  6. Consumer Goods & Services

  7. Hospitality


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