Industry Practices | Technology
Technology companies operate at high speeds and with even higher expectations for delivery. Their products and services are constantly under threat of becoming obsolete or being commoditized in a highly dynamic and competitive environment. The result is a clear mandate to continually innovate. These industry dynamics create unique challenges relative to product and brand proliferation and maintaining customer focus.
Our team has helped various leading technology companies around the world achieve sustainable, profitable growth. We help our clients rationalize their brand portfolios and offerings, and focus on their top customer segments to dramatically improve marketing efficiency and effectiveness.
We have served a broad spectrum of firms in the technology space, including:
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‣ Microsoft
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‣ Intel
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‣ IBM
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‣ Philips
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‣ Samsung
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‣ Sony
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‣ Northrop Grumman
Read our featured case studies for more on how we help clients effectively create demand.
Read more on cg42’s expertise across the following industries:
