Industry Practices | Consumer Goods & Services
Consumer goods and services companies face mounting challenges as they strive to achieve business goals: increased competition, a changing customer landscape that is more connected and empowered, and a consolidating retail environment. Companies must heighten their consumer and category insights to develop winning brand and go-to-market strategies.
Our consultants have advised consumer goods and services companies on a broad range of issues by helping them identify the underlying consumer needs, behaviors and category insights; converting those insights into effective go-to-market strategies; and designing platforms for innovation that help reduce cost, make marketing dollars work more effectively, and create sustained, profitable demand.
Our team has served a broad spectrum of consumer goods and services firms, including:
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‣ Nestlé
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‣ Nabisco
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‣ CNBC
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‣ SonyBMG
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‣ Casella Wines
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‣ Lycra
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‣ Starwood
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‣ Brown-Forman
Read our featured case studies for more on how we help clients effectively create demand.
Read more on cg42’s expertise across the following industries:
