2011 Retail Banking Brand Vulnerability Study | Methodology
The 2011 Retail Banking Brand Vulnerability Study measures the frustrations of existing customers of the Top 10 Retail Banks in the US (by Deposits). The study quantifies the projected impact of the brand vulnerabilities on anticipated customer switching behavior over the next 12 months.
Retail Banking Brands Analyzed
Sampling & Fielding
The sample consists of a nationally representative set of 5,672 primary customers of the 10 retail banks examined, sourced primarily from a research panel and supplemented by real-time online sampling. Online fielding was conducted between June 23rd and July 25th, 2011.
