Every challenge has hidden within it an opportunity so powerful that, in comparison, dwarfs the current problem.
cg42 was established with a simple goal – to help businesses align the operations, finance, and marketing functions behind the core principle of creating customers.
We believe in a “boutique” model, partnering with a limited number of senior management teams whose desire for change and bias towards action match our own. We have successfully helped Fortune 100 companies in the Financial Services and High-Tech sectors and mid-sized companies in the Consumer Services sector make the immediate and long-term changes necessary to create significant top-line growth and incremental profitability. New approaches, like our patent-pending Brand Vulnerability methodology, have been a critical factor in positioning our clients to break through the competitive clutter.
Every consulting firm claims their people and culture are their greatest assets and then provide you with a long list of clients and industries that they have worked in. We have decided to make all of that information available to you on LinkedIn and instead give you a glimpse into what motivates our senior team.
We invite you to learn more about our key leaders through their stories:
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“The purpose of a business is to create a customer, therefore, the business enterprise has 2 basic functions: marketing & innovation.”
– Peter Drucker
Our Expertise -
Effectively Creating Demand
The ability to create organic growth is a direct reflection of the true health of a business. In our experience, the root cause of stagnant organic growth tends to be that the organization has lost sight of the role it plays in addressing the needs, wants, and desires of its customers.
They have instant access to product and pricing information.
They demand products customized to their individual needs.
They have high expectations of quality personal service.
They broadcast when they are frustrated.
Consumer Goods & Services
“The impossible often has a kind
of integrity which the merely
– douglas adams
Brand Vulnerability Study