A firm that asks different questions, that leads to different answers, that creates powerful competitive advantage.
A collection of curious minds.
A former German race car driver.
A group of entrepreneurs who have started 5 companies and counting (in their spare time).
A London-born journalist who is also an amateur comedian.
A team of inventors who have created 2 patents (so far).
A reggae singing, recovering philosopher.
The Hitchhikers of cg42 are much more than management consultants (but we do that too)
Meet the Senior Team

Managing partner
Stephen Beck
Steve has over twenty-five years of management consulting experience. Before founding CG42, he was the Chief Strategy Officer for Organic, a leading Digital Agency. Prior to Organic, Steve was the CEO and CSO of FutureBrand, a leading global Brand Consultancy. He has also held leadership positions at both Marketing Corporation of America and Deloitte & Touche Management Consulting.

Senior Partner
Hugh Tallents
Prior to cg42 Hugh founded and led his own boutique strategy consulting firm, Tallents + Co, that merged with cg42 in 2014. He cut his teeth working for over a decade at Interbrand, both in London and latterly in New York. In that time Hugh led the agency’s largest client, AT&T, through the evolution from wireline company to a mobile company that spans everything from automotive to education.

Partner
Andrés Suster
A few example assignments include developing comprehensive brand measurement systems, developing brand portfolio strategy to preserve and capture market share, and developing life-cycle plans to guide long-term brand development.