Companies today face greater scrutiny of their activities than at any time in history. How they act, not just what they say, is increasingly captured, shared and commented on everywhere from traditional media to conversations among friends and family. With that scrutiny comes the temptation to instantly predict explosive growth or imminent doom for companies on a day-to-day basis.
Our May 2017 Uber “Fact or Fiction?” Study aims at putting a balanced, quantitative foundation behind Uber’s multiple scandals to help assess the impact on Uber’s reputation, competitive position, and finances.
In this study, we seek to answer the following questions in particular:
– Lyft & Uber Customer
of consumers surveyed are aware of Uber’s scandals and negative
perceptions have increased from 9% pre-news to 27% post-news
of Uber’s current customers are exploring alternatives
within the ride-hailing category
of Uber’s current customers have already made the switch
to a ride-hailing competitor
– Uber Customer
Uber has $696 million in revenue at risk over the next 12-18 months and Lyft would stand to benefit the most from the fallout.
For more detailed information, request a copy of the full study.