Dominik Prinz is a Partner at cg42 and leads the expansion of the firm’s customer experience and innovation practice. He was previously Interbrand’s Head of Strategy and a member of the firm’s executive leadership team across its New York and San Francisco offices.


Dominik Prinz.

For the past 15 years Dominik has lived and worked in Germany, London, Switzerland and the USA, and helped shape the strategic direction for a large number of Fortune 100 companies from various industries. His expertise spans insight generation, brand positioning, corporate citizenship, employee engagement, and customer experience design. Some of his previous clients include AT&T, Nissan, (RED), BMW, Mini, Bayer, Bill and Melinda Gates Foundation, Deutsche Telekom, and many others.

Dominik holds an honors degree in International Business from the Cologne Business School, a degree in Journalism, cum laude, as well as an Executive MBA with distinction from the Maastricht School of Management.

He is widely recognized as a thought leader on the integration of business, brand and purpose, and speaks extensively on the subject at conferences and workshops.