CASE STUDIES

THE FIRST
RULE OF
COMPETITIVE
STRATEGY IS:

YOU DON’T TALK ABOUT COMPETITIVE STRATEGY.

FORD

DEFINING THE
FUTURE OF
TRANSPORTATION
.

METLIFE

Transforming
a 150-year-old
Insurance Icon.

AT&T

Defining the
path to 2020
and Beyond.  

BRIGHTHOUSE FINANCIAL

SPINNING OFF A
$250BN.
RETIREMENT
COMPANY.

MICROSOFT

BRINGING
CUSTOMER-FOCUS
TO MICROSOFT’S
BRAND PORTFOLIO.

ALLIANZ

POSITIONING
AN ASSET
MANAGER FOR
GLOBAL GROWTH. 

UNION BANK

FROM: ALL BANKS
ARE THE SAME,
TO: DOUBLE-DIGIT
MARKET SHARE GAINS.

Ready to begin?


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