An Analyst’s primary role is content creation and support. They should be able to define information needs, drive facts to findings, help design research plan and analysis, contribute to strategic thinking, develop effective frameworks, and create actionable solutions. Successful analysts are self-starters, intellectually curious and passionate about solving customer driven business challenges. Analysts should demostrate strong communication skills and be able to clearly articulate key points in their analysis.
The primary role of a Consultant is project delivery and quality management. Consultants should have a strong understanding of all of the various levers associated with brand, marketing, and business strategy. Consultants demonstrate fluency in defining information needs, driving facts to findings and implications, designing research methodologies and developing a clear point of view. They are capable of building strategic thinking, effective frameworks and actionable deliverables. Consultants are expected to contribute to ongoing client relationship management and intellectual capital development as an integral part of the team. Successful Consultants are self-starters, intellectually curious and passionate about solving customer driven business challenges.
The Senior Consultant’s primary role is to support our Partners, develop client relationships, lead cg42 junior team members, and generate quality insightful deliverables for clients.